In this case, it is firmly in the ultra luxury category where pure ICE competitors (Cullinan, Bentayga) don't way much less despite the 9X having two entire powertrains.

As for other Chinese EVs, the majority of them use heavier but more environmentally friendly and ethical LFP battery chemistry, have to pass a battery impact test (China exclusive), and pass C-NCAP which is harder than Euro NCAP. They're usually much larger vehicles than the European market because Chinese buyers value rear legroom, as they frequently transport several adults at a time rather than just the driver.